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At Premier Online Bicycle Shop our purpose is to:

Fuel the passion for riding by making it easy to buy and sell all things bike.

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Across 8 countries and four regions, we are the world's leading bike marketplace.

We make it easier for people to find, research and buy all their cycling related needs, through our destination marketplaces. We support and enable hundreds of retail bike stores and brands around the world, connecting them with millions of cycling enthusiasts and potential customers.

Whether you need your next road bike, the first bike for a family member, a commuting bike or the latest e-bike we can always help. With over 1500+ brands and 600,000+ products, we help people find the right cycling product with ease, convenience and choice.

Through these values we aim to be:


  • We see everyone as a cyclist no matter how they enjoy using a bike.


  • We want to enable people to find the right cycling products. Equally, we want to enable the cycling industry, retailers and brands, to reach more people and help them sell more cycling products.


  • We believe in the positive impacts that cycling has on society, families and people through sport, leisure and as an active form of transport.

How does BikeExchange work?

At Premier Online Bicycle Shop, you can come to buy, or find bikesbike partsbike accessoriesbike events and bike tours & holidays, and now Bike Events, Health and Wellbeing services, Bike Fits and Education from around the country. Or if you are not sure where to start, our easy to read yet comprehensive Explore & Learn Blog, covers the latest bike reviews and news, 101 guides and special features.

We also have a Concierge Service which takes on the hard work of finding the right bike for you, if you don’t know where to start or just need some help and guidance. We help connect you with the right product to purchase from one of our trusted retailers and brands.


Fully integrated e-Commerce retail & brand stores, allowing online purchasing & prompt shipping for the retailers & brands.

Click and Collect and Deposit Payments allowing you to purchase online and pick up your goods directly from a retailer.

Contacting the store by email or phone to make an enquiry on a product and then arrange your own payment and collection.

A pre-order purchase or deposit on certain models.

Research and shop by your location, helping you find the right product, size and other options.

Buy with confidence – Trusted Escrow checkout, authorised sellers, secure data & privacy.

Integrated payment methods, such as Afterpay, is not available.

You can also research and shop using the your PC and Phone.

If you are looking buy a second hand bike we can help to through our dedicated sell option.

Free Worldwide shipping

On all orders above $1000

Easy 30 days returns

30 days money back guarantee

International Warranty

Offered in the country of usage

100% Secure Checkout

Pay ID / PayPal / Bank Transfer

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